Reviews Deals
Written by James Brains; edited by Lisa Sabatini
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A quality pillow is just as important for proper sleep as your mattress. It prevents pain and maintains spinal alignment so you can get a good night's sleep. If you want a better pillow, now is the perfect time to upgrade with these Black Friday pillow deals.
Based on extensive testing of dozens of options for our guide to the best pillows, we recommend two standout options currently on sale: our top overall pick, the Coop Sleep Goods Original Pillow (now 25% off), and the Parachute Down Alternative Pillow (30% off). These pillows cater to various sleep needs, whether you're dealing with neck pain or prefer side sleeping.
If you want to explore more savings, visit our best Black Friday deals hub for discounts across all categories.
The best Black Friday pillow deals
$56.25 $75.00 Save 25%
The Coop Sleep Goods Original Pillow offers thoughtful features like adjustable fill, a washable pillow cover, and an unparalleled 100-night trial, making it the best choice for most people.
What we like
- Completely customizable with removable fill
- Comes with additional fill if you prefer a firmer pillow
- Washable encasement
- Hypoallergenic
What we don’t like
- Not the best choice if you don't like memory foam
- On the firmer side
Great Price
$41.49 $65.00 Save 36%
The Casper Original Pillow offers the loft and support that side sleepers need but with the soft and fluffy feel of a down alternative.
$81.75 $109.00 Save 25%
Whether you want to knot it up for lounging on the couch, prop your feet on it, or snuggle up for a cozy night’s sleep, the Buffy Wiggle Pillow offers great full-body support. It's also sustainably made.
What we like
- Eco-friendly
- Versatile and soft
What we don’t like
- Extra length might occupy too much space
- Not as lofty as other pillows we tested
Lowest Price
$56.00 $80.00 Save 30%
Soft but not too thin, the Parachute Down-Alternative Pillow has the perfect loft for stomach sleepers who want just a bit of cushion.
What we like
- Soft and pillowy
- Made from hypoallergenic down alternative
- Folds easily for added support when lying on your side or back
- Stays cool
What we don’t like
- Needs to be fluffed regularly to retain its shape
- Poor support for sleepers who spend the majority of the night on their back or side
- Not the best choice for guest bedrooms
- Fill cannot be adjusted
$89.25 $119.00 Save 25%
The mid-plush Brooklinen Down Pillow conforms well to different sleeping positions, making it the ideal pillow for people who shift throughout the night. It feels as good as pillows double its price.
$177.44 $259.99 Save 32%
The Continental Bedding Siberian Goose Pillow is made from high-quality goose down and combed cotton and feels like you're sleeping in a luxury hotel. With an 800-fill power, it's ultra-lightweight and soft.
$100.00 $125.00 Save 20%
The Tempur-Adapt ProAdjust Pillow combines Tempur-Pedic's unique pressure-relieving foam with adjustability to help you achieve optimal spinal alignment.
$79.20 $99.00 Save 20%
The Coop Sleep Goods Body Pillow is soft, supportive, and perfect for any body type.
$98.99 $141.99 Save 30%
The Eli & Elm Memory Foam Pregnancy Body Pillow was designed with expecting mothers in mind to address their unique needs throughout all stages of pregnancy.
$104.25 $139.00 Save 25%
The Coop Eden Cool+ Pillow keeps you cool with its gel-infused foam, offers two sides for different feels, and adjusts to your liking.
Black Friday pillow deal FAQs
What type of pillow should you buy?
Memory foam, microfiber, and down are three popular pillow materials. Memory foam comes in shredded or solid foams. Solid blocks are best for those with back or neck pain, while the shredded foam is generally more adaptable and softer.
Down pillows are made from goose or duck underbelly feathers and provide softness and luxury but may trigger allergies.
Typically used as a down alternative, microfiber offers a similar feel to down without the allergies. Microfiber filling is found in many top-rated pillows.
How long do good pillows last?
When used regularly, most high-quality pillows will last one or two years. Down pillows tend not to last as long as memory foam pillows, which can last up to three years.
It's time to replace your pillow when you notice reduced comfort or support, visible flattening or lumps, increased dust mite accumulation or allergic reactions, persistent odors, or permanent stains.
Wash pillows regularly to extend their life, follow care instructions, and use pillow protectors.
Shopping for more discounts today? Check out our roundup of all of the best Black Friday deals.
Senior Reporter, Business Insider Reviews
James Brains is a home and kitchen reporter and product expert with over seven years of experience in service journalism. He is passionate about providing helpful buying advice to readers based on extensive testing.ExperienceAs a Senior Reporter for Business Insider’s Reviews team, James focuses on testing home and kitchen products. He uses his hands-on experience to write in-depth reviews and buying guides, tackling everything from air fryers and toaster ovens to air conditioners and vacuums.Before joining Business Insider in 2021, James worked as a freelance writer and ran Brains Report, his personal product review site. In addition to home and kitchen products, James also has a background in writing about tech, health, and fitness.Why you can trust JamesJames uses his background in experimental psychology to develop objective tests and review methodologies for all the products he evaluates. He’s tested over 100 mattresses to write our guide to the best mattresses, even touring a mattress manufacturing facility to further enrich his expertise. Seeing how mattresses are constructed has provided key insights into what to look for and what materials and features are best for certain sleepers.James believes high-quality sleep is worth a premium, and he’s passionate about helping readers get a better night’s sleep — but he’ll always help you find a good deal on a mattress in the process. He is always on call to find the best mattress, bedding, and vaccum deals (among others) on any given day, but especially during big sale days like Prime Day, Black Friday, and Cyber Monday.Expertise
- Mattresses and sleep products
- Kitchen appliances and cookware
- Heating and cooling products
- Vacuums
EducationJames holds a master's degree in psychology from the University of Oregon and a bachelor's degree from Michigan State.He lives in Lansing, Michigan, with his wife, two kids, and a kitty. When he’s not testing a new mattress or air fryer, James enjoys running the Facebook foodie group Lansing Foodies. The group has over 70,000 followers and puts on an annual Olive Burger Festival.
You can purchase logo and accolade licensing to this story here.
Disclosure: Written and researched by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we may get a small share of the revenue from the sale from our partners. We may receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising team. We welcome your feedback. Email us at reviews@businessinsider.com.
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